The Neocloud Cartel: How the AI Industry Started Renting Compute From Itself

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TL;DR

The AI industry has shifted to a model where companies rent compute from each other, creating a tightly linked cartel dominated by Nvidia. This structure influences market power but also introduces fragility.

In 2026, the AI industry has largely shifted to a model where companies rent compute resources from each other, rather than owning their own hardware. This phenomenon, driven by a small group of firms, has created a tightly interconnected cartel centered around Nvidia, which controls the majority of GPU supply and allocation. The development matters because it redefines control over AI infrastructure and introduces new risks related to market fragility.

The core of this shift is the rise of ‘neocloud’ providers—specialized hyperscalers offering GPU-as-a-service without legacy cloud baggage. Companies like CoreWeave, Meta, and OpenAI rent vast amounts of Nvidia hardware, often from each other, due to a global GPU shortage that began in 2024. In May 2026, xAI, a frontier AI lab, became a notable landlord by leasing its supercomputer to Anthropic and Google, signaling a new phase where AI labs also act as hardware providers.

Most of the money flowing through this ecosystem loops back to a small circle of firms, with Nvidia at the center. Nvidia’s investments, including a $100 billion fund for OpenAI, and its control over chip supply, give it outsized influence. Major firms like Microsoft, Amazon, and AMD have committed hundreds of billions to this network, often financed by Nvidia or other suppliers. This circular financing and leasing create a market where access to compute is controlled through contracts and allocation decisions, not ownership.

At a glance
reportWhen: ongoing, with developments in 2026
The developmentIn 2026, AI firms increasingly lease GPU capacity from each other, forming a small, interconnected cartel centered on Nvidia, changing how compute resources are controlled.
The Neocloud Cartel — The Control Series, Part 2: Compute
AI Dispatch · The Control Series · Part 2
Chokepoint 02 — Compute

The Neocloud Cartel

Almost no one racing to build AI owns the machine it runs on. They rent — increasingly from each other — and the money loops back to one chip maker that’s also an investor in nearly everyone at the table.

The loop — money, chips & credits circle a dozen firms
invests ~$100B commits ~$1.15T buy GPUs + equity stakes NVIDIA the chokepoint THE LABS OpenAI · Anthropic CLOUDS & CHIPS CoreWeave·Oracle·AMD ↻ each deal lifts the next one’s value
If it seems circular — it is.
Who actually holds the choke
01 · Upstream
Nvidia takes ~$35B of every $50B/GW
Captures most of every buildout dollar, holds equity in the buyers, and controls chip allocation in a shortage.
02 · The landlords
Rent means someone else’s terms
xAI’s lease reportedly lets Musk reclaim compute if Claude “harms humanity.” CoreWeave drew 77% of revenue from 2 customers.
03 · The financing
Suppliers fund their own buyers
Nvidia invests in OpenAI; AMD hands it warrants; Nvidia+MSFT back Anthropic $15B. The money never leaves the circle.
~$3T
datacenter spend ’25–’28 — half on private credit
−$74B
OpenAI projected operating loss, 2028
~3%
of consumers actually pay for AI
−60–75%
H100 rental rates from peak — commoditizing
The take

The cartel isn’t a conspiracy — it’s the endpoint of extreme capital intensity, real scarcity, and one dominant supplier. But the same circularity that makes it powerful makes it a fuse: each cancelled order is someone else’s missing revenue. Don’t be a price-taker at the bottom of a loop you don’t control — own your inference, keep an open-weight fallback, diversify silicon.

Sources: SpaceX filings; TechCrunch; The Register; Bloomberg; CNBC; Reuters; SemiAnalysis; McKinsey; Morgan Stanley; FT (2025–Jun 2026). Figures are reported commitments, often multi-year, not cash on hand.
thorstenmeyerai.com · 02 / 06

Implications of a Concentrated Compute Power Structure

This structure consolidates power within a small group of firms, with Nvidia acting as the primary gatekeeper of GPU supply and allocation. The resulting cartel can influence AI development and market dynamics significantly, as control over compute resources directly impacts who can train and deploy large models. However, this tightly linked network also introduces fragility: dependence on a few suppliers and the circular nature of financing could lead to systemic vulnerabilities if any link weakens or breaks.

Amazon

GPU cloud computing services

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Rise of the ‘Neocloud’ and Industry Consolidation

The concept of ‘neocloud’ emerged in response to the 2024–25 GPU shortage, which made owning hardware impractical for many AI labs. Instead, companies turned to renting from specialized providers, creating a new market segment. Over the past two years, this market has rapidly consolidated around Nvidia, which supplies most of the hardware and finances much of the ecosystem. The involvement of AI labs like xAI as landlords marks a significant evolution, blurring the lines between hardware user and provider.

“The cost of a gigawatt of AI data center capacity is around $50 billion, with most of that flowing to Nvidia, making us the gatekeeper of AI infrastructure.”

— Jensen Huang, Nvidia CEO

Amazon

Nvidia GPU rental service

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Unclear Risks and Potential Instabilities

While the structure of this AI compute cartel is evident, the full extent of its vulnerabilities remains uncertain. It is not yet clear how fragile this interconnected network might be if major suppliers or financiers withdraw or if regulatory actions target this concentrated control. Additionally, the long-term sustainability of circular financing models is still untested, and potential disruptions could reshape the landscape.

Amazon

GPU-as-a-Service providers

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Future Developments and Regulatory Scrutiny

Expect increased scrutiny from regulators concerned about market concentration and potential anti-competitive behavior. Further consolidation or shifts in supply chains could occur as companies seek to diversify or break free from the current cartel structure. Industry insiders predict that alternative supply sources or new technologies could challenge Nvidia’s dominance and reshape the compute landscape in the coming years.

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high-performance AI cloud servers

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Key Questions

Why is the industry renting compute instead of owning hardware?

The global GPU shortage in 2024–25 made owning hardware impractical for most companies, leading to a reliance on rental models that offer flexibility and scalability.

How does Nvidia’s control affect the AI industry?

Nvidia’s dominant position in supplying GPUs and controlling allocations means it has significant influence over who can train large models and at what cost, effectively acting as a gatekeeper.

What risks does this cartel pose to the AI ecosystem?

The circular financing and reliance on a few suppliers create systemic vulnerabilities; disruptions could lead to supply shortages or increased costs, impacting AI development worldwide.

Could this structure change in the future?

Yes, regulatory actions, technological breakthroughs, or new supply sources could challenge Nvidia’s dominance and alter the current tightly linked ecosystem.

Source: ThorstenMeyerAI.com

This content is for general information only and is not financial, tax or legal advice. Consult a qualified professional for decisions about your money.
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