The founders of Eleven Green, Sultan and Kinda Chatila, combined their passion for quality food with a dedication to sustainability to establish a successful burger restaurant. Following their victory in a local burger contest, they prioritized using fresh ingredients and reducing waste, ensuring that each dish is made fresh daily. Their simple menu showcases their award-winning burgers, all served in a welcoming environment that promotes a sense of community. Despite facing challenges such as high customer service expectations, they were able to build a strong team through effective communication and partnerships with local businesses. Their journey demonstrates a commitment to excellence, and there is much more to learn about their innovative approach and future plans.
Key Takeaways
- Founders Sultan and Kinda Chatila transitioned from Tanos to Eleven Green, driven by a passion for quality ingredients and community connection.
- Sultan's victory in a local Battle of the Burgers competition inspired the creation of their award-winning Bull Burger.
- The duo invested personally to establish a neighborhood burger joint focused on quality, simplicity, and sustainability.
- Overcoming challenges, they prioritized staff training and built local partnerships for fresh ingredients, enhancing customer service and trust.
Concept and Vision
At Eleven Green, you'll find a neighborhood burger joint that's all about quality, simplicity, and sustainability, with a menu designed to delight and a cozy atmosphere that welcomes everyone.
You can indulge in the award-winning Bull Burger, crafted from hand-pressed Wagyu beef and served on a soft Hokkaido milk bun. With just three specials, two small burgers, and two sides, the straightforward menu guarantees that every dish is made with fresh, high-quality ingredients.
The name 'Eleven Green' reflects a commitment to zero waste and daily-prepared food. You'll appreciate the friendly service, as the team prioritizes creating an inviting dining experience.
This vision of approachability and sustainability sets Eleven Green apart in the bustling burger scene.
Founding Journey
Sultan and Kinda Chatila, the co-founders of Eleven Green, built their burger joint on the foundation of their previous culinary venture, Tanos at 8, where their passion for food first took flight.
Evolving from a Mediterranean supper club, they embraced the burger scene after Sultan's success in a local Battle of the Burgers competition. This victory ignited his desire to create a unique dining experience.
Leaving his corporate role at Honeywell Building Technologies, Sultan teamed up with Kinda and Big Mouth Concepts, making significant personal investments.
Their journey reflects the importance of passion and adaptability, as they transformed their culinary vision into reality, focusing on quality ingredients and community connection.
This entrepreneurial path shaped Eleven Green into the welcoming neighborhood spot it's today.
Overcoming Challenges
Steering the shift from a supper club to a full-fledged restaurant brought a host of challenges that required resilience and strategic thinking. You faced higher customer service expectations and had to manage supply chain complexities. Building the right team was vital, as was establishing a strong culture in a competitive landscape. Overcoming initial skepticism about entering the burger market demanded passion and authenticity, while product differentiation became essential for success.
| Challenge | Strategy | Outcome |
|---|---|---|
| Customer Service | Staff Training | Improved guest satisfaction |
| Supply Chain Management | Local Partnerships | Fresh, quality ingredients |
| Team Building | Clear Communication | Cohesive work environment |
| Market Skepticism | Brand Storytelling | Increased customer trust |
| Product Differentiation | Unique Offerings | Standout in the market |
Commitment to Sustainability
Eleven Green's commitment to sustainability shines through in its zero waste practices, making certain every ingredient is utilized without excess waste.
You'll notice that the kitchen operates without freezers, using only fresh ingredients daily. This means no meat leftovers, as everything is ground fresh each day, maximizing flavor and minimizing waste.
By partnering with local producers and farms, Eleven Green guarantees that the produce isn't just fresh but also supports the community.
Their collaboration with bakeries ensures high-quality bread while preventing excess inventory.
This approach not only aligns with their brand identity but also fosters a responsible dining experience for you and the environment.
Every bite you take reflects this dedication to sustainability and quality.
Focus on Freshness
Fresh ingredients are at the heart of every dish, guaranteeing that each bite bursts with flavor and quality. At Eleven Green, you'll notice that there are no freezers in the kitchen; everything is prepared fresh daily. This commitment to freshness means you enjoy only the best ingredients.
You'll appreciate the partnerships with local farmers and producers, which assure that your meals are made with the freshest produce available. The daily grinding of meat guarantees there are no leftovers, aligning with their zero-waste philosophy.
Plus, the bakery collaborations guarantee you receive high-quality bread without excess inventory. By focusing on these practices, Eleven Green not only delivers delicious food but also stays true to its sustainable mission.
Expansion Strategy
Cautious growth is at the forefront of the expansion strategy, ensuring that quality and sustainability remain uncompromised as new locations open.
You'll notice their first drive-thru location launched in Al Khawaneej, Dubai, marking a significant step forward.
While many have expressed interest in international expansion, the founders are prioritizing local success and operational integrity first.
This approach allows them to maintain their commitment to zero waste and fresh, daily-prepared food.
As new projects roll out in 2024 and beyond, you'll see a deliberate focus on building a strong team and culture, ensuring that each new site reflects Eleven Green's core values.
Their expansion isn't just about growth; it's about doing it right.
Leadership Principles
As new locations open and the team grows, a strong set of leadership principles guides every decision at Eleven Green.
You'll find clarity in evaluating issues, which allows you to tackle challenges head-on. Informed decision-making is key; you analyze facts thoroughly before acting.
Being prepared for unexpected challenges keeps you agile, while flexibility in your approach guarantees you adapt as needed.
Success isn't seen as an overnight achievement; it's a gradual process built on passion and collaboration. Surrounding yourself with the right team amplifies your efforts and fosters a positive culture.
Ultimately, these principles shape Eleven Green's identity, driving its mission of quality, sustainability, and community connection. Embrace these values to steer your path forward.
Frequently Asked Questions
What Inspired the Name "Eleven Green"?
The name "Eleven Green" reflects your commitment to sustainability and freshness. It signifies a focus on zero waste and daily-prepared food, creating an inviting atmosphere while emphasizing the importance of environmental responsibility in dining.
How Did the Founders Select Their Menu Items?
You'd think picking a menu would be easy, right? But the founders meticulously crafted their selections, blending passion with quality ingredients, ensuring each item reflects their commitment to creating an unforgettable burger experience.
What Are the Key Ingredients in the Bull Burger?
The Bull Burger features high-quality, hand-pressed Wagyu beef paired with a soft Hokkaido milk bun. You'll appreciate the commitment to freshness and flavor, creating a perfect blend that elevates your burger experience considerably.
How Does Eleven Green Ensure Customer Satisfaction?
How does Eleven Green guarantee customer satisfaction? You'll find it's all about a cozy atmosphere, attentive service, and commitment to quality ingredients, creating an experience that keeps you coming back for more delicious moments.
What Community Engagement Initiatives Does Eleven Green Participate In?
You'll find Eleven Green engaging with the community through local events, sustainability workshops, and partnerships with schools. They foster connections by supporting local farmers and participating in initiatives that promote healthy eating and environmental awareness.
Conclusion
In the vibrant world of Eleven Green, Sultan and Kinda Chatila prove that when you follow your passion, success will follow.
Their journey shows that challenges are just stepping stones, and with a commitment to sustainability and community, they've created a beloved space for all.
As the saying goes, 'where there's a will, there's a way.'
So, whether you're grabbing a burger or joining the community spirit, remember that great things happen when you cook with love.
