Choosing the best wide format printer for small business marketing involves balancing print quality, size, and cost. The Canon imagePROGRAF TM-240 stands out as a reliable overall performer, offering professional quality at a manageable price. The Epson Workforce Pro WF-7840 provides impressive speed and versatility, ideal for busy environments. Meanwhile, the HP OfficeJet Pro 9730 combines ease of use with solid color output for marketing materials. As options vary widely in features and price, understanding your specific needs is key. Keep reading for a detailed breakdown of the top choices and what each brings to the table.
Key Takeaways
- The top printers balance print quality, size, and ongoing costs, with the Canon TM-240 excelling in professional output.
- Versatility in media handling and connectivity features is crucial for small business marketing workflows.
- Higher upfront investment often correlates with faster speeds and better durability, as seen in premium models like the Epson WF-7840.
- Ease of use and maintenance can significantly impact daily productivity, making user-friendly interfaces a priority.
- Tradeoffs between initial cost and long-term consumable expenses are a common theme among the best options.
| Canon imagePROGRAF TM-240 24-Inch Large Format Printer |  | Best Overall for Professional-Grade Outdoor Signage | Printer Type: Inkjet | Maximum Print Width: 24 inches | Print Speed: Up to 3.2 ppm | VIEW LATEST PRICE | See Our Full Breakdown |
| Brother INKvestment 6960 Wireless Color Inkjet All-in-One Printer with 11”x17” Capabilities and 3.5” Color Touchscreen |  | Best Value for Versatile Office Printing | Print Speed: Up to 31 ppm black, 30 ppm color | Paper Capacity: 500 sheets | Paper Sizes: Up to 11″x17″ | VIEW LATEST PRICE | See Our Full Breakdown |
| Epson Expression Photo HD XP-15000 Wireless Wide-Format Inkjet Printer |  | Best for High-Quality Photo and Creative Printing | Print Technology: Inkjet | Maximum Print Size: 13 x 19 inches | Number of Ink Colors: 6 | VIEW LATEST PRICE | See Our Full Breakdown |
| HP OfficeJet Pro 9730 Wide-Format Wireless All-in-One Color Inkjet Printer |  | Best for Office Environments Requiring All-in-One Features | Print Speed (Black): 22 ppm | Print Speed (Color): 18 ppm | Maximum Print Size: 11 x 17 inches | VIEW LATEST PRICE | See Our Full Breakdown |
| Epson WorkForce Pro WF-7820 Wireless All-in-One Wide-Format Inkjet Printer |  | Best for Heavy Workloads and Speed | Print Size: Up to 13 x 19 inches | Print Speed: 25 black / 12 color ISO ppm | Paper Capacity: 250 sheets | VIEW LATEST PRICE | See Our Full Breakdown |
| Epson WorkForce Pro WF-7310 Wireless All-in-One Wide-Format Inkjet Printer |  | Best Overall for High-Volume Small Business Printing | Print Speed: 25 black / 12 color ISO ppm | Maximum Print Size: 13″ x 19″ | Borderless Printing: Yes up to 11″ x 17″ | VIEW LATEST PRICE | See Our Full Breakdown |
| Epson Workforce Pro WF-7840 Wireless All-in-One Wide-Format Inkjet Printer |  | Best for Versatile Office Use and Remote Printing | Maximum Print Size: 13″ x 19″ | Paper Capacity: 500 sheets | Connectivity: 802.11a/b/g/n/ac Wi-Fi, Epson Connect | VIEW LATEST PRICE | See Our Full Breakdown |
| wide format printers for small business marketing | Print Speed | Connectivity | Paper Capacity | Maximum Print Size |
|---|---|---|---|---|
| Canon imagePROGRAF TM-240 24-I | Up to 3.2 ppm | — | — | — |
| Brother INKvestment 6960 Wirel | Up to 31 ppm black, 30 ppm color | Wireless, Ethernet, USB | 500 sheets | — |
| Epson Expression Photo HD XP-1 | — | Wireless | — | 13 x 19 inches |
| HP OfficeJet Pro 9730 Wide-For | — | — | — | 11 x 17 inches |
| Epson WorkForce Pro WF-7820 Wi | 25 black / 12 color ISO ppm | Wi-Fi, Ethernet, Bluetooth | 250 sheets | — |
| Epson WorkForce Pro WF-7310 Wi | 25 black / 12 color ISO ppm | Wi-Fi 5, Wi-Fi Direct | 500 sheets | 13" x 19" |
| Epson Workforce Pro WF-7840 Wi | Up to 15.5 ISO ppm | 802.11a/b/g/n/ac Wi-Fi, Epson Connect | 500 sheets | 13" x 19" |
More Details on Our Top Picks
Canon imagePROGRAF TM-240 24-Inch Large Format Printer
The Canon imagePROGRAF TM-240 stands out for delivering high-resolution, water-resistant prints ideal for outdoor signage, making it the top choice for businesses prioritizing durability and quality. Compared to the Epson Expression Photo HD XP-15000, which excels at photo quality but may lack outdoor resilience, the TM-240’s water-resistant inks provide a clear advantage for signage that needs to withstand the elements. Its fast speed and sharp detail come with a tradeoff — it’s heavy and requires significant space, which might be a challenge for smaller setups. The single media tray simplifies operation but limits media versatility. This model is best suited for small businesses producing outdoor banners or signage that demand lasting quality and professional appearance, though it may be overkill for simple indoor graphics.
Pros:- High-resolution output with 2400 x 1200 dpi detail
- Water-resistant inks ideal for outdoor signage
- Fast print speeds up to 3.2 ppm
- Automatic media detection and color calibration
Cons:- Heavy and large, demanding substantial space
- Limited to a single media tray
Best for: Small businesses creating outdoor signage, banners, or durable displays requiring high-quality, weather-resistant prints.
Not ideal for: Businesses primarily printing high-volume photos or needing multi-media handling on a tight budget, as its cost and size may be prohibitive.
- Printer Type:Inkjet
- Maximum Print Width:24 inches
- Print Speed:Up to 3.2 ppm
- Resolution:2400 x 1200 dpi
- Number of Nozzles:15,360
- Media Types:Banner paper, Glossy photo paper, High-resolution paper, Plain paper
- Item Weight:88.2 pounds
- Dimensions:29.4″D x 38.5″W x 17.2″H
Our verdict“This printer is perfect for small businesses focusing on durable outdoor signage and professional-quality banners, despite its size and price.”
Brother INKvestment 6960 Wireless Color Inkjet All-in-One Printer with 11”x17” Capabilities and 3.5” Color Touchscreen
The Brother INKvestment 6960 makes a compelling case for small businesses that need an all-in-one solution with high volume capacity. Its 500-sheet input capacity and ability to handle up to 11″x17″ media provide a practical advantage over compact models like the Epson XP-15000, which excels at photo printing but falls short on volume. The 3.5-inch color touchscreen simplifies operation, but the bulkier size and initial ink costs can be drawbacks for tight spaces and budget-conscious buyers. While setup might be complex for some, its fast print speeds and reliable quality make it a versatile choice for busy offices. It’s ideal for businesses that value high throughput and multifunctionality over ultra-compactness.
Pros:- Large 500-sheet paper capacity
- Wireless, Ethernet, and USB connectivity for flexible setup
- Fast print speeds up to 31 ppm black and 30 ppm color
- All-in-one functionality including faxing
Cons:- Bulkier size requiring dedicated space
- High initial ink cartridge cost
Best for: Small business offices needing high-volume, multifunctional printing with easy media handling and connectivity.
Not ideal for: Startups with limited space or those focusing solely on high-quality photo printing, as its bulk and multi-functionality may be overkill.
- Print Speed:Up to 31 ppm black, 30 ppm color
- Paper Capacity:500 sheets
- Paper Sizes:Up to 11″x17″
- Touchscreen:3.5-inch color
- Connectivity:Wireless, Ethernet, USB
- Included Ink:1,800-page black, 750-page color cartridges
Our verdict“This model suits small businesses needing a high-capacity, multi-purpose printer with reliable performance, despite its size and setup complexity.”
Epson Expression Photo HD XP-15000 Wireless Wide-Format Inkjet Printer
The Epson Expression Photo HD XP-15000 is designed for creatives and photographers who need a compact, wide-format printer capable of producing stunning borderless prints up to 13×19 inches. Its six-color Claria Photo HD inks deliver vibrant, ultra HD images, making it stand out against models like the Epson WF-7820, which prioritizes speed over photo quality. The XP-15000’s compact size and auto duplex printing make it well-suited for small studios or creative departments, but it’s limited to printing and does not include scanning or copying. The need to use genuine Epson cartridges can be a constraint, and its media handling is more limited, making it less ideal for high-volume document printing.
Pros:- Produces professional 13×19 borderless prints
- Supports vibrant, ultra HD color with 6 inks
- Compact size fits small workspaces
- Auto duplex printing saves time and paper
Cons:- Requires genuine Epson cartridges to prevent damage
- Limited media handling and no scanning or copying
Best for: Photographers and creatives needing high-quality, borderless prints in a compact form factor.
Not ideal for: Businesses requiring multi-functionality like scanning and copying or high-volume document printing, as it’s primarily a photo printer.
- Print Technology:Inkjet
- Maximum Print Size:13 x 19 inches
- Number of Ink Colors:6
- Connectivity:Wireless
- Paper Tray Capacity:200 sheets
- Dimensions:Compact size
Our verdict“Ideal for small studios or creative teams focused on high-quality photo printing within a compact footprint, despite limited multifunctional features.”
HP OfficeJet Pro 9730 Wide-Format Wireless All-in-One Color Inkjet Printer
The HP OfficeJet Pro 9730 offers a robust package for small businesses needing a versatile, professional-grade all-in-one printer. Its ability to handle up to 11″x17″ media with fast color printing, scanning, copying, and faxing makes it a flexible choice for busy office settings. Its 4.3-inch touchscreen and wireless support make daily tasks straightforward, but the subscription requirement for Instant Ink after the trial period can add ongoing costs. While the device is bulkier, its security features and substantial input capacity make it a good fit for small teams managing diverse document workflows. Compared to the Epson WF-7820, it emphasizes security and user-friendliness, making it better suited for office use rather than high-volume production.
Pros:- Fast, high-quality wide-format printing
- Automatic duplex for scanning and copying
- Large 4.3-inch touchscreen
- Enhanced security features
Cons:- Requires subscription for Instant Ink
- Larger footprint demands ample space
Best for: Small office teams needing an all-in-one wide-format printer with security features and ease of use.
Not ideal for: Home-based businesses with limited space or those prioritizing photo quality over multifunctionality, due to size and feature focus.
- Print Speed (Black):22 ppm
- Print Speed (Color):18 ppm
- Maximum Print Size:11 x 17 inches
- Automatic Duplex:Yes
- Input Capacity:500 sheets
- Touchscreen:4.3-inch color
Our verdict“This printer is most suitable for small office environments needing versatile, secure, and easy-to-use wide-format printing, despite its size and ongoing costs.”
Epson WorkForce Pro WF-7820 Wireless All-in-One Wide-Format Inkjet Printer
The Epson WorkForce Pro WF-7820 is built for small businesses handling frequent, large-format jobs with speed and efficiency. Its ability to produce professional-quality prints up to 13×19 inches at 25 black and 12 color ISO ppm sets it apart from slower models like the Epson XP-15000. Its large 250-sheet paper capacity minimizes reloading, a significant advantage for busy environments. The inclusion of a 4.3-inch touchscreen and wireless/Bluetooth connectivity makes it user-friendly and flexible. However, it requires genuine Epson cartridges to avoid damage, which can be costly over time. Its weight and size mean it’s best suited for dedicated workspaces rather than tight offices. This model excels in high-volume environments where speed and reliability are critical.
Pros:- High-speed printing up to 13×19 inches
- Large 250-sheet capacity reduces reloading
- Wireless and Bluetooth connectivity
- Produces professional-quality results
Cons:- Heavy and large, requiring dedicated space
- Costly genuine Epson cartridges
Best for: Small businesses with high-volume, fast-paced printing needs up to 13×19 inches, especially those valuing speed and capacity.
Not ideal for: Small startups or home offices with space constraints or those seeking a compact, lightweight device for occasional use.
- Print Size:Up to 13 x 19 inches
- Print Speed:25 black / 12 color ISO ppm
- Paper Capacity:250 sheets
- Touchscreen:4.3-inch color
- Connectivity:Wi-Fi, Ethernet, Bluetooth
- Inks:DURABrite Ultra pigment inks
Our verdict“Ideal for small businesses that prioritize high-volume, fast, professional wide-format printing, despite its size and ongoing ink costs.”
Epson WorkForce Pro WF-7310 Wireless All-in-One Wide-Format Inkjet Printer
The Epson WorkForce Pro WF-7310 stands out for its combination of speed, large capacity, and wide-format capabilities, making it ideal for small businesses that need to produce high-quality marketing materials efficiently. Compared with the Epson WF-7840, the WF-7310 offers slightly faster black-and-white speeds and a larger paper capacity, but it is more dependent on genuine Epson cartridges, which can add to ongoing costs. Its 13″ x 19″ borderless printing is perfect for vibrant posters and banners, while the 500-sheet paper capacity minimizes refill interruptions during busy periods. The main tradeoff is that setup is somewhat complex, especially for those unfamiliar with network configurations. This model makes the most sense for small marketing teams or print shops prioritizing speed and volume over initial simplicity.
Pros:- Fast printing speeds up to 25 black and 12 color ISO ppm
- Large 13″ x 19″ borderless printing capabilities
- Massive 500-sheet paper capacity for continuous workflow
- Wireless connectivity with Wi-Fi 5 and Wi-Fi Direct
Cons:- Requires genuine Epson cartridges, increasing ongoing costs
- Setup can be complex and may require technical familiarity
- Higher initial investment compared to smaller-scale printers
Best for: Small businesses with high-volume printing needs, such as local marketing agencies or retail stores producing frequent promotional signage.
Not ideal for: Small offices with limited space or infrequent printing needs, as the large paper capacity and high initial cost may be unnecessary and space-consuming.
- Print Speed:25 black / 12 color ISO ppm
- Maximum Print Size:13″ x 19″
- Borderless Printing:Yes up to 11″ x 17″
- Paper Capacity:500 sheets
- Connectivity:Wi-Fi 5, Wi-Fi Direct
- Display:2.4″ color display
- Technology:PrecisionCore Heat-Free
- Ink Type:DURABrite Ultra pigment inks
Our verdict“This printer is best suited for small businesses that prioritize speed and high-volume production of wide-format marketing materials.”
Epson Workforce Pro WF-7840 Wireless All-in-One Wide-Format Inkjet Printer
The Epson WF-7840 offers a flexible, all-in-one solution suitable for small businesses that need not only wide-format printing but also comprehensive copying, scanning, and faxing. It compares favorably to the Epson WF-7310 by including more integrated functions and better wireless options like Epson Connect, which enhances remote productivity. Its ability to print up to 13″ x 19″ in both color and black-and-white, combined with features like quick-drying DURABrite Ultra ink and a 500-sheet capacity, makes it a reliable choice for busy offices. The added functionalities and mobile printing options are a plus, yet the printer’s larger footprint and slightly higher cost could be drawbacks for very space-constrained environments. This model is ideal for small marketing teams that value all-in-one versatility in a single machine.
Pros:- All-in-one functionality: print, copy, scan, fax
- Wireless printing from multiple devices, including mobile apps
- Fast print speeds with quick-drying DURABrite Ultra ink
- Built-in 500-sheet paper capacity for high-volume tasks
Cons:- Larger footprint may not suit compact office spaces
- More expensive upfront compared to single-function printers
- Complex setup for advanced wireless features
Best for: Small businesses that need multifunctional capabilities along with wide-format printing, especially those with mobile and remote workforces.
Not ideal for: Offices with very limited space or those primarily focused solely on large-format printing without need for scanning or copying features.
- Maximum Print Size:13″ x 19″
- Paper Capacity:500 sheets
- Connectivity:802.11a/b/g/n/ac Wi-Fi, Epson Connect
- Functions:Print, copy, scan, fax
- Print Speed:Up to 15.5 ISO ppm
- Technology:PrecisionCore Heat-Free
Our verdict“This printer is best for small marketing teams requiring a versatile, all-in-one device capable of handling wide-format prints and remote access.”
How We Picked
The products in this roundup were selected based on a combination of performance, usability, build quality, and value for small business marketing needs. We prioritized printers that can handle wide-format printing reliably, with good color accuracy and media versatility. Ease of setup and ongoing maintenance were also factored in, along with connectivity options suitable for small business environments. The ranking reflects a balanced view of these factors, giving higher scores to models that deliver professional results without excessive complexity or cost.Factors to Consider When Choosing Best Wide Format Printers For Small Business Marketing
When choosing a wide format printer for small business marketing, it’s important to consider several key factors. Print quality directly impacts the professionalism of your marketing materials, so look for models with high resolution and color accuracy. Media versatility matters if you plan to print on different types of paper or banners. Ease of use, including setup and user interface, can save time and reduce frustration. Additionally, ongoing costs such as ink or toner and maintenance should influence your decision. Finally, consider connectivity options—wireless capability and compatibility with your existing workflow are essential for seamless operation.Print Quality and Resolution
High print resolution ensures marketing materials look sharp and vibrant, which is crucial for attracting customer attention. Look for printers with at least 1200 dpi resolution for detailed graphics and color consistency. Some models excel in color accuracy, making them better suited for professional branding. However, higher resolution often means higher cost, so balance your quality needs with your budget.
Media Handling and Versatility
Your marketing efforts might include posters, banners, or brochures on various materials. Choose a printer that can handle a wide range of media sizes and thicknesses without hassle. Pay attention to the maximum width, media types supported, and whether the printer can handle heavier or specialty papers. This flexibility can save money and time by reducing the need for multiple devices.
Ease of Use and Maintenance
For small businesses, a printer that’s easy to set up and operate minimizes downtime. Look for models with intuitive control panels, straightforward media loading, and simple maintenance routines. Consider whether replacement parts and consumables are readily available, as well as the manufacturer’s support options, to keep your workflow smooth over the long term.
Connectivity and Workflow Integration
Wireless connectivity and compatibility with common software platforms are must-haves for modern small business marketing. A printer that easily integrates with your existing computers, mobile devices, and cloud services can streamline your production process. Features like Ethernet, Wi-Fi, and mobile printing options add flexibility, especially for teams working across different locations.
Cost of Ownership and Long-term Value
Initial price is just one part of the equation. Consider ongoing expenses such as ink or toner, replacement parts, and maintenance. Some printers have high-capacity cartridges that reduce per-page costs, which is beneficial for frequent printing. Balancing upfront investment with long-term operational costs will help you choose a printer that remains cost-effective over time.
Frequently Asked Questions
How do I know if a wide format printer is right for my small business?
If your marketing materials regularly include large posters, banners, or detailed graphics, a wide format printer can significantly enhance your output quality and professionalism. Consider your volume of printing and whether the investment aligns with your growth plans. For occasional large prints, a smaller, more affordable model may suffice, while frequent or professional-grade needs justify a higher-end unit. Assess your space, budget, and workflow to determine if the benefits outweigh the costs.
What is the typical cost difference between entry-level and premium wide format printers?
Entry-level models tend to be more affordable upfront but may have higher ongoing costs due to lower-capacity cartridges or limited media handling. Premium options often come with faster print speeds, better durability, and expanded media versatility, justifying their higher price. Small businesses should weigh whether the increased capabilities will translate into tangible benefits, such as improved marketing quality or reduced operational costs over time.
Are wireless features reliable for constant use?
Wireless connectivity has become more stable and reliable, especially with recent advancements. For small business use, Wi-Fi and mobile printing options are convenient, but they can sometimes experience interference or dropped connections. It’s advisable to use a dedicated network with good bandwidth and ensure firmware is regularly updated. For critical printing jobs, having a wired Ethernet connection as backup can offer added peace of mind.
How important is media versatility in a small business environment?
Media versatility is particularly valuable if your marketing materials vary in size, material, or purpose. A printer capable of handling different media types—such as vinyl, thick cardstock, or specialty papers—can reduce the need for multiple devices and streamline your production process. However, more versatile printers might come at a higher initial cost or require more frequent maintenance, so balance your specific printing needs against these factors.
What maintenance should I expect with a wide format printer?
Routine maintenance involves replacing ink or toner, cleaning print heads, and occasionally calibrating the device. Some models have self-cleaning features, reducing manual effort, but regular checks are still recommended to prevent clogs or print quality issues. Consider the availability of replacement parts and support services, as well as whether the manufacturer offers maintenance plans, to keep your printer running smoothly and extend its lifespan.
Conclusion
For small businesses seeking a reliable all-around performer, the Canon imagePROGRAF TM-240 offers a balance of quality and affordability, making it ideal for professional-grade marketing materials. If budget is a primary concern, the Epson Expression Photo HD XP-15000 provides impressive color for a lower entry point. The Epson Workforce Pro WF-7840 shines for those needing speed, media flexibility, and ease of use, making it a strong choice for growing or busy teams. For beginners or those with limited space, a compact and straightforward model like the Epson WF-7310 could be sufficient. Ultimately, your selection should reflect your specific marketing volume, quality expectations, and budget constraints.
